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Google Analytics 4 (GA4) Settings

This document explains how to configure GA4 tracking via GTM.

Container File​

Download the GA4 container file and import it into GTM:

Download GA4 Container

Container Import

Follow the steps on the Analytics & Tagging page to import the container.

1. Getting Your GA4 Measurement ID​

Step 1: Sign in to Google Analytics​

Go to analytics.google.com.

Step 2: Navigate to Data Streams​

  1. Click Admin in the left menu
  2. Under Property settings > Data collection and modification, click Data streams

GA4 Admin - Data Streams

Step 3: Copy the Measurement ID​

  1. Click on your web stream
  2. Copy the Measurement ID value (e.g. G-1234567890)

GA4 Data Streams - Measurement ID

Measurement ID Format

The Measurement ID starts with G-. Example: G-ABC123XYZ

2. Updating the GA4 Measurement ID in GTM​

Step 1: Sign in to GTM​

Go to tagmanager.google.com.

Step 2: Navigate to Variables​

  1. Click Variables in the left menu
  2. Under User-Defined Variables, click GA4 Measurement ID

GTM Variables - GA4 Measurement ID

Step 3: Update the Measurement ID​

  1. Replace the G-XXXXXXXXXX value in the Value field with your own Measurement ID
  2. Click Save

GA4 Measurement ID Edit

3. Testing​

Preview Mode​

  1. Click Preview in the top-right corner of GTM
  2. Enter your site URL and click Connect
  3. Browse your site and verify that events are firing in the GTM Debug panel

GA4 Realtime Report​

  1. Go to Google Analytics > Reports > Realtime
  2. Check that data is coming in while browsing the site

4. Publishing​

After a successful test:

  1. Click Submit in the top-right corner of GTM
  2. Enter a version name (e.g. "GA4 Setup")
  3. Click Publish

Tracked Events​

EventDescription
page_viewPage view (automatic)
view_itemProduct detail page view
view_item_listProduct list view
select_itemSelect product from list
add_to_cartAdd to cart
remove_from_cartRemove from cart
view_cartCart view
begin_checkoutBegin checkout
add_shipping_infoAdd shipping info
add_payment_infoAdd payment info
purchasePurchase
refundRefund
searchSearch
loginLogin
sign_upRegistration
add_to_wishlistAdd to wishlist
generate_leadLead generation
view_promotionPromotion view
select_promotionPromotion selection

Troubleshooting​

Events not appearing in GTM​

  • Refresh the page and restart Preview mode
  • Clear the browser cache

No data in GA4​

  • Make sure the Measurement ID was entered correctly
  • GA4 data may be delayed by 24–48 hours; check the Realtime report

Duplicate events​

  • Make sure the same tag has not been imported more than once