Analytics & Tagging
serB2B provides full integration with e-commerce analytics and advertising platforms. All tagging operations are managed through Google Tag Manager (GTM).
What is Google Tag Manager?
Google Tag Manager is a free tool that lets you manage marketing and analytics tags without adding code to your website. In serB2B, the GTM code is automatically added to your site — you only need to configure the tags.
Make sure you have entered your GTM Container ID (GTM-XXXXXXX) under Admin Panel > Settings > Integrations.
Container Files
You can quickly complete the setup by importing the ready-made container files below into GTM:
| Platform | Contents | Download |
|---|---|---|
| Google Analytics 4 | E-Commerce Events | Download |
| Google Ads | Conversion + Remarketing | Download |
| Meta Pixel | Facebook/Instagram Events | Download |
How to Import a Container
- Go to tagmanager.google.com
- Click Admin > Import Container
- Select the JSON file you downloaded
- Choose Merge
- Click Confirm
You can import multiple container files into the same GTM account one after another. The Merge option preserves your existing tags.
Integrations
Google Analytics 4 (GA4)
Analysis of site traffic, user behavior, and e-commerce conversions.
Tracked events: Page views, product views, add to cart, purchases, searches, registrations, and more.
Google Ads
Ad conversion tracking and dynamic remarketing.
Features: Conversion tracking, Dynamic remarketing, Enhanced conversions
Meta Pixel (Facebook/Instagram)
Conversion tracking for Facebook and Instagram ads.
Features: Conversion tracking, Custom audiences, Dynamic product ads