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Product Attributes

Product Attributes

Product Attributes are essential elements that define the physical or digital characteristics of a product. These attributes help customers better understand the product, improve search visibility, and enhance the overall customer experience. On the serB2B platform, customized Product Attributes can be used to present your products more effectively.

This document will guide you step-by-step on how to define, manage, and customize product attributes on the serB2B platform.

Product Attributes

Attribute CodeDescription
idUnique product ID for each item.
kategori_idThe category ID to which the product belongs.
marka_idThe brand ID to which the product belongs.
isimThe product name.
skuThe product stock keeping unit (SKU).
currencyThe currency used for the product pricing.
stok_kontrolIndicates whether stock control is applied to the product.
urlThe product URL, including an SEO-friendly format.
admin_urlThe link to the product management panel.
view_countThe total number of views the product has received.
view_count_memberThe total number of views from members only.
priceThe current price of the product.
alternate_priceThe alternative price of the product.
price_oldThe price of the product before any discounts.
has_discountIndicates if there is a discount available for the product.
taxThe tax information for the product.
tax_valueThe tax rate applied to the product.
stok_adetThe total stock quantity of the product.
min_stok_miktarThe minimum stock quantity required to make a sale.
qty_in_packageThe quantity of items in each package.
package_qtyThe quantity of the product sold in packages.
main_measure_idThe default measurement unit ID for the product.
measure_nameThe name of the default measurement unit for the product.
yas_grubuThe target age group for the product.
imageThe main image of the product, with the full URL.
pictureThe main image of the product, with the full URL.
med_imageThe medium-sized product image.
min_imageThe small-sized product image.
variants_with_galleryIncludes variant images along with gallery images.
mobile_variants_with_galleryIncludes variant images for mobile view along with gallery images.
variantsThe active variants of the product.
variants_stockThe stock quantities of the product's variants.
variants_stock_textDisplays variant stock information as text.
seo_template_idThe SEO template ID used for the product.
seo_templateThe SEO template information for the product.
titleThe SEO title for the product.
subtitleThe SEO subtitle for the product.
musteri_koduThe code assigned to the product by the supplier.
propertiesDisplays the basic and detailed properties of the product.
eventsEvents that occur before or after the product is registered or created.
linked_productsProducts linked to the current product.
cross_productsManually added cross-sell products.

Frequently Asking Questions (FAQs)

  • What is the significance of the "sku" attribute for a product?

The "sku" (Stock Keeping Unit) is a unique identifier used to track a product's inventory and sales. It helps differentiate between products, manage stock levels, and ensure accurate product listings. Retailers and suppliers use the SKU to streamline inventory management, monitor product availability, and maintain consistent product identification across systems.

  • How is the "has_discount" attribute used for pricing?

The "has_discount" attribute indicates whether a product has an active discount. If this attribute is set to true, it means the product is currently available at a reduced price, allowing customers to take advantage of savings. This attribute helps ensure that pricing information on the product page reflects any discounts or promotions applied.

  • What does the "variants" attribute represent in a product listing?

The "variants" attribute refers to the different options or configurations of a product, such as size, color, or material. For example, a t-shirt may have variants for small, medium, and large sizes, or it may come in different colors. This attribute allows customers to select the version of the product that best suits their preferences while maintaining a single product listing.


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