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Usage and Optimization of SEO Groups

This document explains the use of SEO Groups, meta titles, meta descriptions, and keywords within the serB2B platform. SEO plays a crucial role in increasing your website’s visibility on search engines. Proper use of meta tags helps your pages rank higher in organic search results.

What Are SEO Groups?​

SEO Groups are areas where you organize keywords, meta titles, and meta descriptions to help products in specific categories rank higher on search engines. These groups contain optimized SEO information for each product or category.

Using SEO Groups​

SEO Groups allow you to manage keywords, meta titles, and meta descriptions more effectively. Each group can contain customized SEO information for a specific product category or page.

Using SEO Groups in serB2B:

  • When creating SEO Groups, specify relevant meta titles, descriptions, and keywords for each product or category.
  • Groups help search engines understand the content of each page accurately.
  • By optimizing SEO Groups, you can achieve higher click-through rates (CTR) and search engine rankings.

To configure SEO Groups, go to Settings > SEO Groups in the serB2B admin panel and edit, delete, or create new default SEO descriptions for products and categories.

1. Viewing SEO Groups​

To view SEO Groups, go to Settings > SEO Groups in the serB2B admin panel.

2. Creating a New SEO Group​

To create a new SEO group, navigate to Settings > SEO Groups in the serB2B admin panel and click the + button in the top right corner.

Step-by-Step Guide​

  1. Describe SEO Group Name: Define the name of the SEO group you want to create.

  2. admin_seo_title: Set the page title tag for your product or category.

  3. admin_seo_description: Enter a detailed description for your products or categories.

  4. admin_seo_keywords: Define keywords relevant to your products.

  5. admin_seo_type: Select SEO type for Product or Category SEO groups.

  6. Save: Click the Save button to complete the process.

HELP SEARCH ENGINES FIND YOUR PRODUCTS

I. Use of Meta Title

The meta title is the page’s title tag and helps search engines understand your content. This title is the first information users will see and click on in search engines.

  • The meta title should be unique for each product and category page.
  • Include relevant keywords in the title.
  • Keep it under 60 characters, as search engines usually display the first 60 characters.
  • The meta title should encourage users to visit your page.

II. Use of Meta Description

The meta description provides a short summary of the page. This description appears below the title in search results, giving users an idea of the page’s content.

  • The meta description briefly introduces the page content.
  • Keep it under 160 characters to avoid truncation by search engines.
  • Use engaging language that encourages users to click.

III. Use of Keywords

Keywords are terms relevant to your page’s content and what users search for on search engines. Proper keyword use can improve your page’s organic search ranking.

  • Define keywords for each product or category.
  • Integrate keywords naturally within the page content.
  • Avoid keyword stuffing, as this may be flagged as spam by search engines.
  • Use keywords strategically in the meta title and meta description.
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3. Shortcut to SEO Settings​

Check the SEO Optimization Guide for Product Images and URLs to learn more about properly utilizing product images, titles, and other elements to boost product visibility in search engines.

SEO Optimization for Product Images and URLs

4. Default SEO Groups​

When your serB2B system is initially set up, default SEO title and SEO description fields are provided for your Products and Categories without any manual setup.

SEO Group: Default Product​

In the Default Product SEO group, view the title and description fields by clicking the Edit button.

Here, you can rename the SEO group and update the content in the title and description fields.

To preview how your product appears on a search engine, add a product to the serB2B system or go to the details of an existing product and follow the steps below.

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Adding Products to serB2B

Refer to the Add Products for steps to add products to the serB2B system.

Add Products Guide

Step-by-Step Guide:​

  1. Select an SEO Group: Choose the Default Product SEO group.

  2. Click the Preview Button: Press the preview button to see how the URL, title, and description fields will appear in search engines.

Default Product Preview:

SEO Group: Default Category​

In the Default Category SEO group, view the title and description fields by clicking the Edit button.

Here, you can rename the SEO group and update the content in the title and description fields.

To preview how the category for your products appears in a search engine, add a category to the serB2B system or go to the details of an existing category and follow the steps below.

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Adding Categories to serB2B

Refer to the Product Categories Guide for steps to add categories to the serB2B system.

Product Categories Guide

Step-by-Step Guide:​

List Product Categories

Click on Any Category

  1. Select an SEO Group: Choose the Default Product SEO group.

  2. Click the Preview Button: Press the preview button to see how the URL, title, and description fields will appear in search engines.

Default Category Preview:

5. Sample Implementation 1: Creating a New SEO Group for a Product​

Follow the Create a New SEO Group steps to implement a setup where the product brand is displayed in search engines. Use attributes like brand_name, title, and name to configure as shown below.

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What Attributes Can I Use in SEO Title and Description Fields?

Check out the SEO Optimization Guide for Product Images and URLs below to learn more about available attributes.

SEO Optimization for Product Images and URLs

To view the outcome, go to the SEO Settings section of any product detail and click the Preview button.

Result: Sample Implementation 1

note

You can now apply this to any product. You can also assign an SEO group to selected products in bulk by using the Action Bar in the products section.

Action Bar Guide

6. Sample Implementation 2: Creating a New SEO Group for a Category​

Follow the Create a New SEO Group steps to implement a setup where new season products of the relevant category are displayed in search engines. Configure using the name attribute as shown below.

tip

What Attributes Can I Use in SEO Title and Description Fields?

Check out the SEO Optimization Guide for Product Images and URLs below to learn more about available attributes.

SEO Optimization for Product Images and URLs

To view the outcome, go to the SEO Settings section of any category detail and click the Preview button.

Result: Sample Implementation 2

7. Deleting an SEO Group​

To delete Product and Category SEO groups defined in your serB2B system, go to the Settings > SEO Groups section in the admin panel. After clicking the Edit button, press the button in the top right to complete the deletion.

Click the Edit button.

Complete the deletion by pressing the button.

IMPORTANT

Localization and SEO​

Localization refers to customizing your website for a specific geographic region and language. Implementing local SEO practices and providing content tailored to the target audience can significantly enhance success. Localization has a major impact on SEO, and it plays a crucial role in the following use cases:

Use Cases​

  1. Country-based Advertising and Site Opening Based on Language:

    • Customizing your website to open based on the user's country and language improves user experience. This helps search engines reach the right language and target audience, improving visibility.

  2. Sending Products to Customers in Their Own Language:

    • Product descriptions and details on your website can be tailored to the user's language. This enhances the shopping experience and can increase conversion rates.

  3. Separate Indexing for Google (hreflang):

    • Google and other search engines use hreflang tags to correctly index pages in different languages. These tags indicate which language a page is in and which regions it targets. This feature is a crucial part of your international SEO strategy, ensuring that search engines present the correct page to users.

Localization ensures that your site is properly positioned in global markets both in terms of content and technical SEO. Updates like these in SEO Groups will help you reach your target audience more efficiently and ensure that search engines evaluate your site more accurately.

Achieving Success with SEO Groups​

In today's digital world, success is directly related to visibility on search engines. It is crucial to apply effective SEO (Search Engine Optimization) strategies to reach potential customers for your products or services. This is where SEO Groups come into play.

SEO Groups are a tool that allows you to define optimized meta titles (title), descriptions (description), and keywords (keywords) for each product or category in your serB2B system. These configurations help Google, Yandex, Bing, and other search engines better understand your site and rank it higher in search results.

Benefits of SEO Groups​

  • Higher Visibility: By performing SEO work for each product and category with SEO Groups, you can achieve higher rankings in search engines.

  • Target Audience Reach: With carefully selected keywords, you can position yourself based on the search terms your customers frequently use, thus reaching the right target audience.

  • Competitive Advantage: SEO Groups allow you to stand out by providing better optimization and content compared to your competitors. Especially in highly competitive industries, proper SEO strategies can make your business stand out.

How to Achieve Success with SEO Groups?​

The key to achieving success with SEO Groups is to work strategically and focus on continuous improvement. In advanced platforms like serB2B, it is possible to create SEO Groups and enhance your ranking on search engines by making configurations for each product or category.

For a successful SEO effort, make sure to regularly review your content, update it with new keywords, and keep up with trends. SEO is a constantly evolving field, so staying up-to-date is crucial.

Frequently Asked Questions (FAQ)​

  • What are SEO Groups and why are they important?

    SEO Groups are a configuration system used to increase the visibility of products or categories on search engines. By adding the right keywords, titles, and descriptions, these groups help you achieve higher rankings in search results.

  • How should meta title, meta description, and keywords be created?

    Meta title should be written as a short and attention-grabbing phrase that best describes the product or category. Meta description is a brief description visible in search engine results, offering users short information about the product. Keywords include terms that are highly likely to be searched by the target audience of the product or category.

  • How can I structure SEO Groups in serB2B?

    To structure SEO Groups, go to the product or category page on the serB2B platform, open the SEO settings, and enter the appropriate meta title, description, and keywords. For detailed instructions, refer to the serB2B help documentation.

Resources​

Contact​

For any questions or support requests, feel free to contact our support team. We would be happy to assist you.